Addictable | Blog
Addictable uses AI to increase customer loyalty without the use of surveys
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If you were to approach complete strangers and try to sell them $5 bills for $1 each, how well do you think that would go? In his book, What to do When it’s Your Turn, best-selling author Seth Godin suggests trying to do just that. Of...

“The instant we have a technology to minimize surveys, I’m the first one on that bandwagon.” -Fred Reichheld When Fred Reichheld, father of Net Promoter Score, acknowledges the inadequacy of surveys to little-or-no effect within the Customer Experience industry, that is a problem. This one-question-to-rule-them-all method showed promise when it...

So, we were doing some reading the other day, and came across this little nugget from the New Science of Customer Emotions (HBR): “Identifying and measuring emotional motivators is complicated, because customers themselves may not even be aware of them. These sentiments are typically different...